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NCB and Me: We’re Friends Like That (Talk Di Things NCB Blog Contest Entry)

01/11/2011

2 Comments

 
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When it comes to the National Commercial Bank, they make me feel like a part of a family or their closest friend. At any time, day or night, I can call upon them and they are there to help me out. And they haven’t even known me that long. How one of Jamaica’s major corporations achieves this is by simply taking advantage of every technological element they can find and using it to connect with customers on an individual basis. Let us explore the innovative ways that NCB uses to communicate with clients:

·BlackBerry Messenger (PIN 22AEAEA9): Let’s face it; if you don’t already own a Blackberry, you want one. And everyone who has a BlackBerry knows that the most efficient and cost-effective way to communicate is through BlackBerry Messenger. So when I found out that I can add NCB to my BBM and talk to them whenever I want, I literally said “WOW”. And the only place I go more than BBM is...

 Twitter Account (@ncbja): I am a twaddict. I admit it. And when I have complaints about customer service, I tend to click that green U and type my troubles away. So on the 25th at midday when I was yet to see my paycheck in my account, I ran to my sanctuary. Five minutes after my first tweet, NCB nipped my troubles in the bud. They sent me a Direct Message (I’m special like that) explaining that they were having difficulties and I was immediately soothed. They cared about me and my money just as much as I do. Sweet!

Facebook (www.facebook.com/ncbja): I don’t use Facebook that much so they didn’t have the opportunity to rescue me here. But I can bet, if I gave it to them, they would welcome with opening arms (as I said, I’m special like that).

Customer Care (1-888-622-3477): My NCB experience all began here when comparing requirements to open an account. At the end of the day, it was really NCB’s service that grabbed me. Calm, friendly and most importantly, knowledgeable, customer care agents that guided me through every step of the way until they told me about...

Online banking (https://retail.ncbelink.com/): Are you kidding? I can go online and see my account and card balances, transactions and charges, my loan information, EVERYTHING? How can it get better than this? I spoke too quickly. They soon informed about their...

Mobile banking (www.jncb.com): Easy viewing from mobile browser screens, no strain on the eyes with all the essential information. Now I know they have everything covered.

NCB, as a marketer, I truly admire your dedication to Jamaica and finding every way to ensure that your customers feel like a part of one big family. I am impressed and happy to be a member. And don’t you worry; I know my Christmas present MUST have gotten lost in the mail...
 


Comments

Don G link
01/12/2011 05:33

Nice post..

Reply
Yasmine
01/16/2011 18:44

Hello, as a marketer too I can say ur post is great and I am overwhelmed at all the tools used by this bank (I'm not Jamaican, i live in Senegal); I can tell they are really taking advantage of the technology I admire that!

Reply



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    The Strange Individual

    I am a University graduate who just entered into the world of work. I have crazy thoughts and a twisted lifestyle. Everyone claims my life should be a book so since I can't remember every episode of everyday and they can't all fit in one book, I figure it might be more beneficial to do this. Here goes...

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